Thursday, December 6, 2007

Saudi Arabia’s media strategy

by Vijaya Cherian from Arabian Business (UAE)

Dr. Riyadh Najm: We are the first in the Arab world and in the Middle East to adopt digital terrestrial transmission. That means all of our four radio and four TV programmes can be transmitted terrestrially apart from being broadcast via satellite ... This is one way of securing safe content to the conservative Saudi population ... We do realise the need for carefully deregulating audio-visual media in Saudi Arabia. In fact, the MOCI is putting together the regulations to have some private channels broadcast from KSA. In 10 years, we believe there will be more openness in the media and more private channels will be allowed to broadcast out of KSA starting with FM radio. This will happen within a framework that is acceptable to the population, providing them with alternatives to content that are reaching them by satellite and new forms of media.

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