Monday, October 29, 2007

World's first Syariah-compliant hotel brand launched

by Nor Faridah Rashid from The New Straits Times

Dubai-based hospitality group Almulla has launched the world’s first Syariah-compliant hotel brand portfolio to accommodate demand from Muslim and non-Muslim travellers. The hotel group plans to have 30 properties by the end of 2008 with Malaysia being one of its targeted destinations. The group’s overall strategy is to reach 150 hotels by 2013 with expected total investment of over US$2 billion (US$1 = RM3.40), and is looking forward to setting up operations in Europe with 15 deluxe hotels, to be followed by 25 business hotels in “the second European wave”.... The group also said that all properties operating under the brands will respect and abide by Syariah principles and will not sell alcohol. It will serve only halal prepared food, as interpreted by Syariah laws and the Syariah supervisory board.

No comments: